creating a killer freelance writing portfolioAs a freelance writer, your portfolio can either help you or hurt you…

It’s what impresses clients, draws them in and makes them pay the big bucks.

Or it can be what turns them off and prevents them from working with you.

Your freelance writing portfolio is your biggest marketing piece, and aside from word-of-mouth and client referrals, it’s what will help you land the bulk of your jobs – and your money.

Take a look at your portfolio now. Does it say “successful writer?”

Or are you simply sending out random links and attachments with every proposal you send off? If so, it’s time to make some changes – and fast. And, I can help.

Here’s how you can create a killer freelance writing portfolio today and start locking down those high-paying clients:

1. Get a Website

In today’s digital age, there’s no excuse for not having your own website.

As freelance writers, the bulk of our work is done on the web,website so if you want to look web savvy enough to take on these jobs, you need to have a secure online presence. Sure, a printed out binder full of clips may have worked in journalism school, but today, your portfolio needs to be online and accessible from anywhere, any time.

To do this, you have two options. First, you can get a domain name and hosting account and install a template-based content management system like WordPress. This requires some technical know-how, but if you can manage it, it will give you the most customized solution and it won’t break the bank.

Your other option is to use a site like Clippings or Wix where you can upload your clips, choose a look and the rest is done for you. These tend to be a little more expensive and less customizable, but they’re a good option if you don’t feel comfortable with WordPress. If you’re still in doubt, ask a freelance web designer for some help. You may even be able to trade services instead of using cash.

I prefer WordPress because it isn’t too difficult and it allows me to add some customization to my site and make it my own. It may be worth the slight learning curve for you.

Have you checked out my “30 Days to $1K Action Plan” for freelance writers yet? It outlines my strategies for setting up your portfolio/website and also reveals my personal 30-day Action Plan for earning $1K as a freelance writer in 30 days. Get it here.

2. Gather Your Best Links

Once you create your site, it’s time to start pulling links.

Review your past clients and projects, and assemble a master list of your best work. It can be anything – web content, blogs, sales pages, product descriptions or anything else you produced.

Just make sure that 1) it has your byline on it and 2) you have permission to share it. Some clients may have asked you to sign a NDA up front, and if so, you may not have the legal right to display some samples on your portfolio. If you’re not sure, check in with the client before putting it on your site.

3. Prep Your Print Pieces

If you’re one of the lucky freelance writers who’s still writing for print, it’s time to start gathering those pieces, too. This prepare your freelance writing portfoliomay take a little more work, however.

Start by looking on each publication’s website for digital or e-versions. Most magazines offer this, and some newspapers do too. Once you find your piece, take a screen shot, save it as a PDF and voila! You may need to go into Adobe Acrobat to combine pages if your piece takes up a lot of space.

If the publication doesn’t have an online version, take a physical copy of the issue, scan it, crop it and save it as a PDF. If you don’t have a scanner at home, your local FedEx Office store should have one you can use by the hour.

4. Organize it

Now that you’ve assembled your best work,  organize it and make it digestible.

Consider grouping your work by industry – like real estate, web design or legal, for example – or you can categorize by type of work, like marketing collateral, web content, product descriptions, etc. Either option works; just make sure it’s easy for your potential clients to navigate and understand.

5. Create an Awesome Bio

Next, create an awesome bio for yourself.

Your bio should be short and sweet, but also show off your skills, experience and expertise. Include your qualifications, education, highlights of your work experience and any recognizable companies or publications you may have written for. A great headshot is a must, too! People want to know who they’re working with.

6. Promote it

Once your freelance writing portfolio is at its best, start promoting.

Add it to your LinkedIn headline, your Twitter profile, incorporate it in your resume and email signature, and get that website as much exposure as you possibly can.

Also, include a contact form on your website. If you’re not sure how to add a contact form on your site, simply put your email address at the bottom of your content, and encourage clients to contact you directly for job inquiries. But, a contact form is ideal.

Well, there you have it: some important pointers on how to create a killer freelance writing portfolio. I hope it helps you snag those high-paying clients!

Keep going! Here are some more blog posts on writers’ websites. And, if you have any questions, please let me know in the comments. I’m happy to help.

ATT FREELANCE WRITERS:
GIVE ME 30 DAYS AND I WILL GIVE YOU A FORMULA FOR
EARNING YOUR FIRST $1,000 AS A FREELANCE WRITER
If you haven't yet hit that $1K mark, what is holding you back? Let me help you!
In my FREE Report, I will show you how I broke into this exciting, liberating, well-paid career, without any contacts, experience or confidence and earned my first $1,000.
100% Privacy. I hate spam too!
Inside this FREE report, you're about to discover:
The same technique I used to bank my first $1,000 in less than 30 days, without any formal writing training or experience
21 sites where you can start earning money as a writer, in 72 hours or less
My 7-day "fear-busting" tips that gave me the courage and confidence to double my rates in a single week
And more...
YOU CAN DO THIS.
I BELIEVE IN YOU!
Enter your email below and get your Free 30 Days to $1K Blueprint today andlet's get started!

 

 

Maggie

Maggie Linders is the author of "Freelance Writing Riches," an income-boosting blueprint for freelance writers. She is also the creator of the popular "Freelance Profit Academy," an information-packed, coaching-focused membership program that teaches freelance writers how to start, build and maintain full-time, high-earning freelance writing careers.

This Post Has 2 Comments

  1. Many times prospective clients ask for a link to a writer’s portfolio, but I was never sure how to go about creating a good one. This really helped me out. I know what I will be working on this weekend! 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

Where should we send your
writing jobs?
on how to land high-paying
FREE Craigslist Client-
Getting Swipe File
GRAB YOUR FREE REPORT:
THE ULTIMATE LINKEDIN
CLIENT-GETTING SWIPE FILE
ENTER YOUR
EMAIL ADDRESS
BELOW FOR
INSTANT
ACCESS
YOUR EMAIL ADDRESS IS SECURE
ATT WRITERS:
LEARN MY SHORTCUTS TO LANDING HIGH-
PAYING WRITING JOBS ON CRAIGSLIST
Craigslist was the first website I used that helped me earn a long-lasting, steady freelance writing income. It's bursting with high-paying freelance writing gigs and high-quality clients if you know how to find them. If you want to learn exactly how I did it, you can get access to my Free report right now.
Here is what you will get:
Learn how to spot scams in 10 seconds with real-life examples
3 "secret backdoors” to finding well-paid jobs and awesome clients on Craigslist
Get the exact email replies I used to land jobs and win clients and stand out from the competition (steal them from me!)
I unloaded my 10 years of experience using Craigslist in this report.
You can get it now for FREE!
100% Privacy. I hate spam too!
Where should we send your
writing jobs?
on how to land high-paying
FREE Craigslist Client-
Getting Swipe File
ATT WRITERS:
LEARN MY SHORTCUTS TO ATTRACTING, FINDING AND
LANDING HIGH-PAYING WRITING CLIENTS ON TWITTER
I love Twitter because it allows me to get right in front of the exact businesses who want my freelance writing services. And, it's easy too! But, you have to know how to do this right, or you will waste your time. In this Free swipe file, I reveal my exact strategies on how to use Twitter to get noticed by prospective clients and land high-paying, long-term gigs.
Here is what you will get:
2 fill-in-the-blank Twitter profile templates you can use to create a killer, client-getting Twitter profile in seconds from now
10 sample tweets to put your client lead generation on autopilot and save up to 30 minutes of work right now
My 4-part formula for identifying top clients on Twitter with pinpoint accuracy (in under 60 seconds!)
I revealed my TOP Twitter client-getting strategies in this swipe file.
You can get it now for FREE!
100% Privacy. I hate spam too!
And more!
ATT WRITERS:
LEARN MY SHORTCUTS TO ATTRACTING, FINDING AND LANDING
HIGH-PAYING WRITING CLIENTS & JOBS ON LINKEDIN
I recommend every freelance writer use LinkedIn to network and find jobs and clients. LinkedIn is a business-to-business site that allows you to connect directly with businesses looking for freelance writers. In my Free swipe file, I reveal my exact strategies on how to use LinkedIn to get noticed by prospective clients and land high-paying, long-term gigs.
Here is what you will get:
My 4-part formula for identifying "dream" clients on LinkedIn (see how I find awesome clients in 1 minute flat!)
My "spy and conquer" method that allows you to uncover the LinkedIn clients who already want to work with you
My 4-part formula for identifying "dream" clients on LinkedIn (see how I find awesome clients in 1 minute flat!)
I revealed my TOP LinkedIn client-getting and profile-building strategies
in this swipe file. You can get it now for FREE!
100% Privacy. I hate spam too!
And more!
ATT WRITERS:
LEARN MY SHORTCUTS TO ATTRACTING AND FINDING
HIGH-PAYING WRITING CLIENTS ON FACEBOOK
Did you know you can use Facebook to get more clients and writing jobs? Many writers shy away from Facebook for business, but it's so easy to get more exposure to prospective clients on this platform, especially if you are already familiar with it and have a personal profile. In my Free swipe file, I reveal my exact strategies on how I use Facebook to get more exposure to high-paying clients.
Here is what you will get:
My 3-step client outreach formula to find your perfect clients on Facebook, starting tonight
1 little-known trick for finding awesome content to post to your page, and enjoy free viral traffic and hands-free client leads, for months on end
10 sample post templates to build your Page like lightning and attract better clients today
In this Facebook client-getting swipe file, I reveal my TOP Facebook strategies
for getting exposure to high-paying clients. You can get it now for FREE!
100% Privacy. I hate spam too!
And more!
Where should we send your
writing jobs?
on how to land high-paying
FREE Linkedin Client-
Getting Swipe File
Where should we send your
writing jobs?
on how to land high-paying
FREE Twitter Client-
Getting Swipe File
ATT WRITERS:
GIVE ME 3O DAYS AND I WILL HELP YOU EARN
$1K IN FREELANCE WRITING INCOME
You know what one of the most exciting feelings was for me? The moment I realized I COULD earn money as a freelance writer. That's what earning my first $1K did for me. The satisfaction was amazing!
If you haven't yet hit that $1K mark, what is holding you back? Let me help you.
100% Privacy. I hate spam too!
In my new FREE Report, 30 Days to $1K Blueprint for freelance writers, I show you how I broke into this exciting, liberating, well-paid career, without any contacts, experience or confidence.
Inside this free report, I’m handing you:
The same technique I used to bank my first $1,000 in less than 30 days, without any formal writing training or experience
25 sites where you can start earning money as a writer, in 72 hours or less
My 7-day "fear-busting" tips that gave me the courage and confidence to double my rates in a single week
And more...
YOU CAN DO THIS.
I BELIEVE IN YOU!
Enter your email below and get your Free 30 Days to $1K Blueprint today and let's get started!
ATT WRITERS:
STEAL MY SIX-FIGURE CONFIDENCE SECRETS
TO WORRYING LESS AND EARNING MORE
Whether you feel physically afraid, or you procrastinate and you struggle with earning more money for your writing, FEAR is most likely the culprit.
FEAR was my biggest roadblock early on and it crippled me from succeeding. I've been there and I know how to overcome it. Let me help you!
100% Privacy. I hate spam too!
In my Freelance Writing Fear Smashers report, I’m going to show you how I became a well-paid, client-loving freelance writer with rock-solid confidence even though I was riddled with fear and low self-esteem.
Inside this FREE report, you're about to discover:
How to dive deep into well-paid assignments with dream clients, even if you’re not feeling confident or “good enough”
5 myths that keep most freelance writers broke, bitter and burned out
My 7-day "fear-busting" plan that gave me the courage and confidence to double my rates (and annual income) in just one week
And more...
YOU CAN DO THIS.
FOLLOW MY LEAD!
Enter your email below and get your FREE Freelance Writing Fear Smashers report and let's get you making money!
GRAB YOUR FREE REPORT:
THE ULTIMATE CRAIGSLIST
CLIENT-GETTING SWIPE FILE
ENTER YOUR
EMAIL ADDRESS
BELOW FOR
INSTANT
ACCESS
YOUR EMAIL ADDRESS IS SECURE
GRAB YOUR FREE REPORT:
THE ULTIMATE FACEBOOK
CLIENT-GETTING SWIPE FILE
ENTER YOUR
EMAIL ADDRESS
BELOW FOR
INSTANT
ACCESS
YOUR EMAIL ADDRESS IS SECURE
GRAB YOUR FREE REPORT:
THE ULTIMATE TWITTER
CLIENT-GETTING SWIPE FILE
ENTER YOUR
EMAIL ADDRESS
BELOW FOR
INSTANT
ACCESS
YOUR EMAIL ADDRESS IS SECURE
GRAB YOUR FREE REPORT:
30 DAYS TO
$1K BLUEPRINT
ENTER YOUR
EMAIL ADDRESS
BELOW FOR
INSTANT
ACCESS
YOUR EMAIL ADDRESS IS SECURE
GRAB YOUR FREE REPORT:
FREELANCE WRITING
FEAR SMASHERS
ENTER YOUR
EMAIL ADDRESS
BELOW FOR
INSTANT
ACCESS
YOUR EMAIL ADDRESS IS SECURE
Where should we send your
$1K Blueprint?
FREE 30 Days to
Where should we send your
Fear Smashers
Freelance Writing
FREE Report?
Thank You!
You will receive an email shortly with your Free report. If you do not receive the email, please check your spam. Make sure to whitelist fwr@freelancewritingriches.com and label it as "Not spam" to ensure all of our emails reach your inbox. If you have gmail, you can check your Promotions tab to see if the email is there and then move our emails to your Inbox.
Enjoy!
Maggie
Where should we send your
writing jobs?
on how to land high-paying
FREE Facebook Client-
Getting Swipe File
ATT FREELANCE WRITERS:
GIVE ME 30 DAYS AND I WILL GIVE YOU A FORMULA FOR
EARNING YOUR FIRST $1,000 AS A FREELANCE WRITER
If you haven't yet hit that $1K mark, what is holding you back? Let me help you!
In my FREE Report, I will show you how I broke into this exciting, liberating, well-paid career, without any contacts, experience or confidence and earned my first $1,000.
100% Privacy. I hate spam too!
Inside this FREE report, you're about to discover:
The same technique I used to bank my first $1,000 in less than 30 days, without any formal writing training or experience
21 sites where you can start earning money as a writer, in 72 hours or less
My 7-day "fear-busting" tips that gave me the courage and confidence to double my rates in a single week
And more...
YOU CAN DO THIS.
I BELIEVE IN YOU!
Enter your email below and get your Free 30 Days to $1K Blueprint today andlet's get started!
ATT FREELANCE WRITERS:
STEAL MY SIX-FIGURE CONFIDENCE SECRETS
TO WORRYING LESS AND EARNING MORE
FEAR was my biggest roadblock early on and it crippled me from succeeding.I've been there and I know how to overcome it. Let me help you!
100% Privacy. I hate spam too!
Inside this FREE report, you're about to discover:
5 myths that keep most freelance writers broke, bitter and burned out
How to dive deep into well-paid assignments with dream clients, even if you’re not feeling confident or “good enough”
My 7-day "fear-busting" plan that gave me the courage and confidence to double my rates (and annual income) in just one week
And more...
YOU CAN DO THIS.
FOLLOW MY LEAD!
Enter your email below and get your FREE Freelance Writing Fear Smashers report and let's get you making money!
ATT FREELANCE WRITERS:
LEARN MY SHORTCUTS TO ATTRACTING, FINDING AND
LANDING HIGH-PAYING WRITING CLIENTS & JOBS
The best clients are out there waiting to pay YOU. You just have to know where to find them!
100% Privacy. I hate spam too!
Download this FREE eBook right now and discover:
3 proven emails you can use to land these “dream clients” without cold calling
My 4-part formula for identifying “dream” clients on LinkedIn (watch how I find awesome clients in 1 minute flat!)
3 "secret backdoors” to finding well-paid jobs and awesome clients on Craigslist
And more...
YOU CAN DO THIS.
FOLLOW MY LEAD!
Enter your email below and get your FREE client-winning strategy guide today!
2 done-for-you email reply templates to win more clients with a “knockout” first impression