As a freelance writer, you are a business owner! And as a business owner, it’s becoming more and more important for you to have a presence in social media.
But if you don’t use Facebook, Twitter, and LinkedIn as part of your daily routine, setting up a profile can be rather confusing. This go-to, quick start guide to social media will provide detailed steps for each platform and help you include the right information to catch and hold your prospective clients’ attention.
Facebook is the most central social media platform of the three. It has more users, and its users access it more frequently than they do Twitter or LinkedIn. With this in mind, it’s a good practice, as a writer, to have a presence on Facebook. Having an active profile reinforces your company’s position as a stable, thriving business, and encourages community engagement and loyalty.
Step 1: Register a personal Facebook account. If you don’t have one already, you’ll need a personal account before you can set up a business page.
Step 2: In the far upper right-hand corner, click the dropdown arrow and select “Create Page.” Or follow this link to create your page.
Step 3: Select your business type. Freelance writing companies will be under “Company, Organization, or Institution” OR “Brand or Product.” Either one will work.
Step 4: Select your business’ category and give it a name. Choose the category that is the closest definition of what you do and enter your business’ name if you have one.
Step 5: About your business. Enter a brief description of your business…what you do, where you’re located, anything you think might be important. For freelance writers, consider listing a few examples of the type of work you do. If you have a website, enter it here as well. Also, add keywords like “freelance writer” and “freelance writing” because Facebook uses these to rank Pages in its index when people are searching for related terms.
Step 6: Upload a profile picture. Having a profile picture is vital. Even if it’s your logo, always have an active profile picture.
If you are using a personal shot, make sure it is professional, warm and inviting.
Step 7: Upload a cover photo. Your cover photo is just as important as your profile picture. It’s a sign of a complete business page and establishes a customer’s trust.
Your cover photo should be relevant and detail what services you offer and be an extension of your writing brand. Include your website name, any taglines and a url, if you can fit it. To upload a cover photo, click the camera icon above your profile picture.
You can get a cover photo created at an inexpensive site like Fiverr.com. I recommend, though, that you select only the top-rated contractors and give them exactly what you want before you start. You can use my cover photo as inspiration and also peruse the web for others you like. Just make sure to include in your cover photo as many of the elements I mentioned that you can.
Step 8: Custom username. Finally, choose a custom username for your business page. This will make it easier for potential clients to find you. You will have the option to create a username after you finish the initial setup process.
Pay attention to this part of the process. This is your first impression to potential clients, and first impressions go a long way.
Think about your url before you create your username (your username will become your url). If you have a business name, use that (linderscontent). If you are a personal brand, use your name (maggielinders). Use some type of word that relates to your writing business, website or the services you offer.
Your username will show up on your Page and also in your unique url:
Step 9: Start posting! Now that the setup of your business page is complete, start posting. Freelance writers will benefit from sharing their writing examples (for example, you can link to your blog via RSS feed to give customers an idea of your abilities).
If you want more strategies and my personal checklist on how to use Facebook to attract and land more freelance writing clients, you can download my Free eBook, “The Freelance Writer’s Complete Strategy Guide to Winning High-Quality Clients.”
Twitter, like Facebook, is a valuable platform for growing your brand as a freelance writer.
Step 1: Sign up. On the Twitter main page, enter your name, email, and password. Enter the name and the email address you’d like to associate with the account.
Step 2: Complete your registration. On this page, you’ll be prompted to choose a username for your business.
Avoid anything with numbers in it. If your business name is unavailable, see if you can abbreviate anything or add a word to the end like “site” (SallyWritingSite). Similar to Facebook, choose either your full name, the name of your brand, or website. Note: You can change your profile name later.
Your profile name will be part of the url of your Twitter profile.
Step 3: Upload a profile picture. Similar to Facebook, a profile picture is important for social reliability. This can be a simple picture of your logo, a professional photo of yourself or anything relevant to your business.
Step 4: Edit your profile. To edit your profile, click “Edit Profile” on the right.
Add a header photo. This is similar to Facebook’s cover photo (and just as vital). It can be of anything you like, as long as it’s relevant to your business. Mine is exactly the same as my Facebook cover photo:
Enter your business bio, location, and website on the left under your profile picture. Although there isn’t a lot of room for detail, use your bio to show a little personality. This may help win over potential clients. Don’t forget to include your website link! A call to action to contact you is not a bad idea either!
Step 5: Start Tweeting! Your profile is complete! It’s time to get tweeting and rack up those followers. Use hashtags often, as this is the easiest way for customers to find you.
If you want more information and learn my personal strategies on how to use Twitter to attract and land more high-paying freelance writing clients, you can download my Free eBook, “The Freelance Writer’s Complete Strategy Guide to Winning High-Quality Clients.”
LinkedIn is widely considered the most important social media network for finding freelancing jobs, connecting with prospects and establishing a solid reputation. It will allow you to detail your past experience, highlight your skills, and even upload your previous work for potential clients to read.
Step 1: Register your account. On LinkedIn’s homepage, you’ll be asked to enter your name, email address, and password.
Step 2: Build your profile. Here, you’ll enter your country and zip code. Next, you’ll indicate whether you’re already employed, if you’re looking for work, or if you’re a student. If you’re self-employed, check the designated box.
Step 3: Grow your network (optional). This step will use your email contacts to connect you to LinkedIn members you may already know. You can skip this step and come back to it later if you like.
Step 4: Complete your profile. Navigate to your profile (upper right) and finish fleshing it out. Add a profile picture (and perhaps a background photo, though this isn’t as necessary as it is with Facebook and Instagram).
Next, add sections to your profile. Fill out your experience in the same way you would your resume. Add a detailed list of skills, any languages you speak, volunteering experiences, and causes that are important to you. Include as many details as possible to create a well-rounded professional persona.
What’s next? Use LinkedIn to find writing jobs, attract and source clients. Check out this blog post to learn more on how to connect with and find clients on LinkedIn!
If you would like more strategies on how to dive into LinkedIn to land more high-paying writing jobs and get clients, please download my Free eBook, “The Freelance Writer’s Complete Strategy Guide to Winning High-Quality Clients.”
Where Do I Start?
To help your freelance writing business thrive, it’s important to establish a presence on one or all of these three platforms. Each has its own unique purpose, but together they’ll expand your freelancing clientele and keep you relevant in this fast-paced, highly competitive market.
Do you need to set up profiles on all three sites to earn money as a freelance writer?
No, but I highly recommend it. I know some writers who are not social media aficionados and don’t have any social profiles and they earn six-figures a year. But, if you are struggling and you are not satisfied with your current earnings or you are having trouble landing clients, take advantage of these sites. At a minimum, start with LinkedIn, as your prospective clients will most likely use that platform.
One other tip I want to share with you. If you choose to utilize all three profiles, keep your colors, images and themes consistent across all of your profiles. Without knowing your brand, a person should be able to visit all of your profiles and your website, and notice it is your company or freelance writing establishment. Consistency is key!
Do you have any social profiles? Please share them in the comments below!
Don’t forget to check out my other posts related to Marketing for Writers. There is plenty of information available here to help you market your freelance writing business!