Interested in another way to make money as a freelance writer?
I’ve written articles, blogs and even a portion of my eBook about the importance of freelance writers using social media for marketing and networking. Yes, it’s a great way to find clients and stay in touch with other writers. But there are other types of content and projects companies are willing to pay writers to manage…and that is for their social media profiles.
Why is social media writing attractive to clients?
Many clients are so busy managing and expanding their companies that they have little time left for social media. They understand the importance of an active social media presence, but they don’t have the time and resources to keep up with it. They need people to create content and post for them on their sites. This is where you come in!
Are You Qualified?
I’m sure you blog, post on Twitter and Facebook, network on LinkedIn and run your own social media profiles. If so, you are already qualified for the job. You could do the same for clients… and get paid for it!
Is There a Demand for Social Media Writing (Managers)?
Just a few years ago there were only a handful of jobs related to social management on Indeed.com, which is one of the leading online job search engines. Today I visited that site and entered “social media” in the browser for where I live – Los Angeles.
There are over 2,700! And that is only within 25 miles of where I live!
I’m sure that in the next few years there will be at least double that amount. The Internet isn’t going anywhere and social media will be even more popular in the coming years.
Types of Social Opportunities
There are several different jobs in social media such as:
Many writers work for companies and publications, writing for their blogs. They are paid well. Some earn nearly half of their yearly income via blogging. Blogging is not exactly managing social profiles, but it is a form of social media, so I thought I would mention it.
The pay can reach up to $100-$200+ per post, depending on the length. The more specialized you are, the more you will make.
- Social Media Strategist/Manager
If you have a lot of social media experience then put it to good use and make some income from it. You may be able to consult with a client on social strategy or be the one who writes and posts the content…or both.
A social media strategist would be the person who creates the social strategy for the client and possibly manages a team to execute it. You would decide what sites to use and “strategize” how to increase their amount of fans/followers and grow their profiles.
A social media manager is the person who writes, posts and manages the actual content on the social sites. The manager would engage with fans/followers and manage the profile.
To be a valuable social media strategist or manager, you need to understand the company’s brand and messaging and their target market since you are the person who will be developing their strategy and/or communicating this message to their audience on their social profiles.
This is perfect for freelance writers!
If you have been writing for a particular client, you will already know the brand and unique messaging and know the target market. Browse through your client’s social profiles…
Do they look sparse?
Do they need updating?
Could the content be more engaging?
If you know a little about social media, you know that direct selling is not the main focus. But, I found that a lot of companies don’t know that and their profiles are boring and lack engagement as a result.
Take these opportunities to pitch social media strategy and/or management to your client. Let them know how you can help them and remind them how well you know their brand and customers.
If you have solid social profiles for your writing business, clients may ask you to manage theirs without you even asking them.
This happened to me. I was blogging for a client and they asked me for my rates to manage their Facebook and Twitter profiles. I hadn’t thought about doing this at the time, so I put together three monthly package options that included the number of posts/tweets weekly and monthly, amount of engagement, and some reputation monitoring. They went for it immediately because they didn’t want to have to go through the process of hiring someone else, and this new person would have to learn their company culture and brand as well. So it was an easy decision for them and I could expect monthly, recurring income. This is a big WIN for freelancers!
I also liked social media management because it was a break from writing, and at the time, I was beginning to get bored and wanted to break up what I was doing. This was a perfect way to diversify the services I offered clients.
Most often, social media strategy and management is still a freelance position. But, it can pay up to $200 an hour. I charged $500 a month to manage two profiles and the work didn’t take me more than a few hours a month to do because I already knew their company brand. Not too shabby. If you work for a few of those clients, you could boost your earnings considerably.
- Customer Service Representative
I know this doesn’t sound like it would have anything to do with making money through social media, but it does.
As a customer service representative, you are the first line of direct communication between the company and a customer. Years ago, customer service was an on-site position. Today, many companies hire telecommute workers to monitor their profiles for customer service issues and respond to them accordingly. This may also be tied into the rate for social media management above, but some companies treat it as a separate entity.
Social Media Management Skills
Are you ready to handle work in social media?
Here are some skills you will need to become a social media manager.
- Excellent social media skills with knowledge of sites and how to build a following
- Basic marketing principles
- Should be sociable and like communicating
- Computer literate
- Able to work at a fast pace and flexible
- Can multi-task
- Flexible with working hours (you will be juggling this with your writing)
- Stay updated on new social media sites such as Cyberdust.com.
Cyberdust is the social media brainchild of Mark Cuban. Basically, it’s a way of communicating through messaging and media on your mobile phone where messages disappear and don’t leave a trail.
It also allows you to “blast a message” where you can send as many texts and/or photos as you’d like to all of your friends or business associates at once. This allows businesses to send unique promotional news directly to their customers. Since the Cyberdust message disappears in a short while, it presses customers to act quickly or lose out.
There are other more advanced skills that will help your cause such as editing, advertising ability, public relations experience and even graphic design and copywriting.
Most social media management jobs will not require those abilities. But if you have them, you could charge more. And if you wanted to tack on social media strategy as an add-on, you could charge extra fees for consulting and the time it requires to come up with a marketing plan.
The bottom line is if you have a knack for running social media sites such as Facebook, Twitter and LinkedIn, you are already halfway there. And if you already work for clients, you could “piggyback” this on to what you already do.
The sky’s the limit! You can come up with different price points and packages depending on the level they want you to post and engage.
It’s a natural progression to go from freelance writing to social media writing management and strategy.
Want to find out more ways to get paid? Check out my other blog posts on getting paid to write.