couch laptopInterested in another way to make money as a freelance writer?

I’ve written articles, blogs and even a portion of my eBook about the importance of freelance writers using social media for marketing and networking. Yes, it’s a great way to find clients and stay in touch with other writers. But there are other types of content and projects companies are willing to pay writers to manage…and that is for their social media profiles.

Why is social media writing attractive to clients?

Many clients are so busy managing and expanding their companies that they have little time left for social media. They understand the importance of an active social media presence, but they don’t have the time and resources to keep up with it. They need people to create content and post for them on their sites. This is where you come in!

Are You Qualified?

I’m sure you blog, post on Twitter and Facebook, network on LinkedIn and run your own social media profiles. If so, you are already qualified for the job. You could do the same for clients… and get paid for it!

Is There a Demand for Social Media Writing (Managers)?

Just a few years ago there were only a handful of jobs related to social management on Indeed.com, which is one of the leading online job search engines. Today I visited that site and entered “social media” in the browser for where I live – Los Angeles.

There are over 2,700! And that is only within 25 miles of where I live!

screenshot 1

I’m sure that in the next few years there will be at least double that amount. The Internet isn’t going anywhere and social media will be even more popular in the coming years.

Types of Social Opportunities

There are several different jobs in social media such as:

  1. Blogging

Many writers work for companies and publications, writing for their blogs. They are paid well. Some earn nearly half of their yearly income via blogging. Blogging is not exactly managing social profiles, but it is a form of social media, so I thought I would mention it.

The pay can reach up to $100-$200+ per post, depending on the length. The more specialized you are, the more you will make.

  1. Social Media Strategist/Manager

If you have a lot of social media experience then put it to good use and make some income from it. You may be able to consult with a client on social strategy or be the one who writes and posts the content…or both.

A social media strategist would be the person who creates the social strategy for the client and possibly manages a team to execute it. You would decide what sites to use and “strategize” how to increase their amount of fans/followers and grow their profiles.

A social media manager is the person who writes, posts and manages the actual content on the social sites. The manager would engage with fans/followers and manage the profile.

To be a valuable social media strategist or manager, you need to understand the company’s brand and messaging and their target market since you are the person who will be developing their strategy and/or communicating this message to their audience on their social profiles.

This is perfect for freelance writers!

If you have been writing for a particular client, you will already know the brand and unique messaging and know the target market. Browse through your client’s social profiles…

Do they look sparse?
Do they need updating?
Could the content be more engaging?

If you know a little about social media, you know that direct selling is not the main focus. But, I found that a lot of companies don’t know that and their profiles are boring and lack engagement as a result.

Take these opportunities to pitch social media strategy and/or management to your client. Let them know how you can help them and remind them how well you know their brand and customers.

If you have solid social profiles for your writing business, clients may ask you to manage theirs without you even asking them.

This happened to me. I was blogging for a client and they asked me for my rates to manage their Facebook and Twitter profiles. I hadn’t thought about doing this at the time, so I put together three monthly package options that included the number of posts/tweets weekly and monthly, amount of engagement, and some reputation monitoring. They went for it immediately because they didn’t want to have to go through the process of hiring someone else, and this new person would have to learn their company culture and brand as well. So it was an easy decision for them and I could expect monthly, recurring income. This is a big WIN for freelancers!

I also liked social media management because it was a break from writing, and at the time, I was beginning to get bored and wanted to break up what I was doing. This was a perfect way to diversify the services I offered clients.

Most often, social media strategy and management is still a freelance position. But, it can pay up to $200 an hour. I charged $500 a month to manage two profiles and the work didn’t take me more than a few hours a month to do because I already knew their company brand. Not too shabby. If you work for a few of those clients, you could boost your earnings considerably.

  1. Customer Service Representative

I know this doesn’t sound like it would have anything to do with making money through social media, but it does.

As a customer service representative, you are the first line of direct communication between the company and a customer. Years ago, customer service was an on-site position. Today, many companies hire telecommute workers to monitor their profiles for customer service issues and respond to them accordingly. This may also be tied into the rate for social media management above, but some companies treat it as a separate entity.

Social Media Management Skills

Are you ready to handle work in social media?

Here are some skills you will need to become a social media manager.

  • Excellent social media skills with knowledge of sites and how to build a following
  • Basic marketing principles
  • Should be sociable and like communicating
  • Computer literate
  • Able to work at a fast pace and flexible
  • Can multi-task
  • Flexible with working hours (you will be juggling this with your writing)
  • Stay updated on new social media sites such as Cyberdust.com.

Cyberdust is the social media brainchild of Mark Cuban. Basically, it’s a way of communicating through messaging and media on your mobile phone where messages disappear and don’t leave a trail.

It also allows you to “blast a message” where you can send as many texts and/or photos as you’d like to all of your friends or business associates at once. This allows businesses to send unique promotional news directly to their customers. Since the Cyberdust message disappears in a short while, it presses customers to act quickly or lose out.

screenshot 2

Additional Skills

There are other more advanced skills that will help your cause such as editing, advertising ability, public relations experience and even graphic design and copywriting.

Most social media management jobs will not require those abilities. But if you have them, you could charge more. And if you wanted to tack on social media strategy as an add-on, you could charge extra fees for consulting and the time it requires to come up with a marketing plan.

The bottom line is if you have a knack for running social media sites such as Facebook, Twitter and LinkedIn, you are already halfway there. And if you already work for clients, you could “piggyback” this on to what you already do.

The sky’s the limit! You can come up with different price points and packages depending on the level they want you to post and engage.

It’s a natural progression to go from freelance writing to social media writing management and strategy.

Want to find out more ways to get paid? Check out my other blog posts on getting paid to write.

 

ATT FREELANCE WRITERS:
LEARN MY SHORTCUTS TO ATTRACTING, FINDING AND
LANDING HIGH-PAYING WRITING CLIENTS & JOBS
The best clients are out there waiting to pay YOU. You just have to know where to find them!
100% Privacy. I hate spam too!
Download this FREE eBook right now and discover:
3 proven emails you can use to land these “dream clients” without cold calling
My 4-part formula for identifying “dream” clients on LinkedIn (watch how I find awesome clients in 1 minute flat!)
3 "secret backdoors” to finding well-paid jobs and awesome clients on Craigslist
And more...
YOU CAN DO THIS.
FOLLOW MY LEAD!
Enter your email below and get your FREE client-winning strategy guide today!
2 done-for-you email reply templates to win more clients with a “knockout” first impression

 

Maggie

Maggie Linders is the author of "Freelance Writing Riches," an income-boosting blueprint for freelance writers. She is also the creator of the popular "Freelance Profit Academy," an information-packed, coaching-focused membership program that teaches freelance writers how to start, build and maintain full-time, high-earning freelance writing careers.

This Post Has 15 Comments

  1. Awesome article. One of my clients asked me if I do social media content. That’s the first time I realized I could add this on to my services and earn money with it.

  2. Excellent post! I have a travel blog and I’m planning to start out into social media management. I would love to know if you have tried actively approaching business asking them if they need someone to handle their Facebook page. Has that worked for you?

    Thanks 🙂

    1. Hi Ankita,

      Yes, it has worked for me. If the business has a Facebook Page, and I see that it is stalled or inactive, that is a great opportunity to suggest social media management. You don’t win them all, but the few gigs you can get are worth the effort. Good luck!

      Maggie

  3. Hi..this is excellent. I have been doing blog on business related articles at this blogsite since Feb 2015 but am yet to get a deal but am not giving up yet.
    danieltheuri.wordpress.com
    Any advice??

    1. Hi Daniel,

      Greta job getting a blog going! At first glance the blog theme looks difficult to navigate and I dont see any information about you or your services. Include an “About” page so potential clients can understand how you can help them with your content. You also want to share your blog posts on your social profiles. And, send your blog to clients as samples of your writing if the specialty fits. Hope this helps!

      Here is another video I just did on this topic that might also help you: http://www.freelancewritingriches.com/freelance-writers-benefit-blogging-video/

      Maggie

  4. Maggie, this is priceless information. I have been blogging for four years and running my social media for free! Now I’m sure it’s a bit different doing it for companies but I’m willing to try. How much analytics do I need to know for this type of social media opportunity. I just want to be informed before I start approaching companies. Thank you!

    1. Hey!

      The only analytics my clients wanted to see was how many clicks the links were getting, aside from Twitter follows and Facebook likes. Usually, if they see the likes and follows increase over time along with engagement on the site, they are happy. You can use a service like bit.ly to track the links. Here is a good article on some analytics tools for social media: https://blog.bufferapp.com/social-media-analytics-tools

      I find that most clients just want someone to “manage” the accounts so they don’t have to. This involves creating and posting the content, and keeping up with the engagement on the profiles to keep them active. The strategy is not always up to someone like the content creator, although if you feel you are cut our for that, you could add that to your social media packages.

      Hope this helps and good luck!

      Maggie

  5. Maggie , I am lucky to get your honorable touch . I read your valuable advice and sincere comments very attentively and enrich my experience regularly. I am very interested to take your training course but how can I make the payment ? Paypal is not allowed in my country yet, and I have no other international credit card. I don’t know , how much days I have to pass with this unfinished wish ?

    1. Hi Mutasim, thanks so much for the kind words. I am sorry to hear that about Paypal. Right now, Paypal is the only form of payment that is accepted outside of a credit card. If we do offer any other options in the future, I will update my list subscribers.

      Thanks for your interest in my products. There is a lot of free information on my blog you can take advantage of and a lot more to come in the next few weeks. Stay tuned!

      Maggie

  6. Wow Maggie!

    Thanks for sharing a really eye opening post! Because I’m
    not currently in freelance writing field, I really had no idea
    there are so many different potential services that you can provide
    to a prospective client.

    Thanks so much, for opening my eyes, to all the various possibilities!

  7. Dear Maggie,

    When i read of your opinions on “Social media”, you got my attention, rapidly.
    I have currently over 2k original writings in my “notes” section of my Facebook profile. Intending on others to skim throughout my notes, in hopes they will touch at least a tiny peice of their hearts.
    Everyone should have the opportunity to see my mind through my words.
    Thank you dearly,
    Nick Huff

Leave a Reply

Your email address will not be published. Required fields are marked *

Where should we send your
writing jobs?
on how to land high-paying
FREE Craigslist Client-
Getting Swipe File
GRAB YOUR FREE REPORT:
THE ULTIMATE LINKEDIN
CLIENT-GETTING SWIPE FILE
ENTER YOUR
EMAIL ADDRESS
BELOW FOR
INSTANT
ACCESS
YOUR EMAIL ADDRESS IS SECURE
ATT WRITERS:
LEARN MY SHORTCUTS TO LANDING HIGH-
PAYING WRITING JOBS ON CRAIGSLIST
Craigslist was the first website I used that helped me earn a long-lasting, steady freelance writing income. It's bursting with high-paying freelance writing gigs and high-quality clients if you know how to find them. If you want to learn exactly how I did it, you can get access to my Free report right now.
Here is what you will get:
Learn how to spot scams in 10 seconds with real-life examples
3 "secret backdoors” to finding well-paid jobs and awesome clients on Craigslist
Get the exact email replies I used to land jobs and win clients and stand out from the competition (steal them from me!)
I unloaded my 10 years of experience using Craigslist in this report.
You can get it now for FREE!
100% Privacy. I hate spam too!
Where should we send your
writing jobs?
on how to land high-paying
FREE Craigslist Client-
Getting Swipe File
ATT WRITERS:
LEARN MY SHORTCUTS TO ATTRACTING, FINDING AND
LANDING HIGH-PAYING WRITING CLIENTS ON TWITTER
I love Twitter because it allows me to get right in front of the exact businesses who want my freelance writing services. And, it's easy too! But, you have to know how to do this right, or you will waste your time. In this Free swipe file, I reveal my exact strategies on how to use Twitter to get noticed by prospective clients and land high-paying, long-term gigs.
Here is what you will get:
2 fill-in-the-blank Twitter profile templates you can use to create a killer, client-getting Twitter profile in seconds from now
10 sample tweets to put your client lead generation on autopilot and save up to 30 minutes of work right now
My 4-part formula for identifying top clients on Twitter with pinpoint accuracy (in under 60 seconds!)
I revealed my TOP Twitter client-getting strategies in this swipe file.
You can get it now for FREE!
100% Privacy. I hate spam too!
And more!
ATT WRITERS:
LEARN MY SHORTCUTS TO ATTRACTING, FINDING AND LANDING
HIGH-PAYING WRITING CLIENTS & JOBS ON LINKEDIN
I recommend every freelance writer use LinkedIn to network and find jobs and clients. LinkedIn is a business-to-business site that allows you to connect directly with businesses looking for freelance writers. In my Free swipe file, I reveal my exact strategies on how to use LinkedIn to get noticed by prospective clients and land high-paying, long-term gigs.
Here is what you will get:
My 4-part formula for identifying "dream" clients on LinkedIn (see how I find awesome clients in 1 minute flat!)
My "spy and conquer" method that allows you to uncover the LinkedIn clients who already want to work with you
My 4-part formula for identifying "dream" clients on LinkedIn (see how I find awesome clients in 1 minute flat!)
I revealed my TOP LinkedIn client-getting and profile-building strategies
in this swipe file. You can get it now for FREE!
100% Privacy. I hate spam too!
And more!
ATT WRITERS:
LEARN MY SHORTCUTS TO ATTRACTING AND FINDING
HIGH-PAYING WRITING CLIENTS ON FACEBOOK
Did you know you can use Facebook to get more clients and writing jobs? Many writers shy away from Facebook for business, but it's so easy to get more exposure to prospective clients on this platform, especially if you are already familiar with it and have a personal profile. In my Free swipe file, I reveal my exact strategies on how I use Facebook to get more exposure to high-paying clients.
Here is what you will get:
My 3-step client outreach formula to find your perfect clients on Facebook, starting tonight
1 little-known trick for finding awesome content to post to your page, and enjoy free viral traffic and hands-free client leads, for months on end
10 sample post templates to build your Page like lightning and attract better clients today
In this Facebook client-getting swipe file, I reveal my TOP Facebook strategies
for getting exposure to high-paying clients. You can get it now for FREE!
100% Privacy. I hate spam too!
And more!
Where should we send your
writing jobs?
on how to land high-paying
FREE Linkedin Client-
Getting Swipe File
Where should we send your
writing jobs?
on how to land high-paying
FREE Twitter Client-
Getting Swipe File
ATT WRITERS:
GIVE ME 3O DAYS AND I WILL HELP YOU EARN
$1K IN FREELANCE WRITING INCOME
You know what one of the most exciting feelings was for me? The moment I realized I COULD earn money as a freelance writer. That's what earning my first $1K did for me. The satisfaction was amazing!
If you haven't yet hit that $1K mark, what is holding you back? Let me help you.
100% Privacy. I hate spam too!
In my new FREE Report, 30 Days to $1K Blueprint for freelance writers, I show you how I broke into this exciting, liberating, well-paid career, without any contacts, experience or confidence.
Inside this free report, I’m handing you:
The same technique I used to bank my first $1,000 in less than 30 days, without any formal writing training or experience
25 sites where you can start earning money as a writer, in 72 hours or less
My 7-day "fear-busting" tips that gave me the courage and confidence to double my rates in a single week
And more...
YOU CAN DO THIS.
I BELIEVE IN YOU!
Enter your email below and get your Free 30 Days to $1K Blueprint today and let's get started!
ATT WRITERS:
STEAL MY SIX-FIGURE CONFIDENCE SECRETS
TO WORRYING LESS AND EARNING MORE
Whether you feel physically afraid, or you procrastinate and you struggle with earning more money for your writing, FEAR is most likely the culprit.
FEAR was my biggest roadblock early on and it crippled me from succeeding. I've been there and I know how to overcome it. Let me help you!
100% Privacy. I hate spam too!
In my Freelance Writing Fear Smashers report, I’m going to show you how I became a well-paid, client-loving freelance writer with rock-solid confidence even though I was riddled with fear and low self-esteem.
Inside this FREE report, you're about to discover:
How to dive deep into well-paid assignments with dream clients, even if you’re not feeling confident or “good enough”
5 myths that keep most freelance writers broke, bitter and burned out
My 7-day "fear-busting" plan that gave me the courage and confidence to double my rates (and annual income) in just one week
And more...
YOU CAN DO THIS.
FOLLOW MY LEAD!
Enter your email below and get your FREE Freelance Writing Fear Smashers report and let's get you making money!
GRAB YOUR FREE REPORT:
THE ULTIMATE CRAIGSLIST
CLIENT-GETTING SWIPE FILE
ENTER YOUR
EMAIL ADDRESS
BELOW FOR
INSTANT
ACCESS
YOUR EMAIL ADDRESS IS SECURE
GRAB YOUR FREE REPORT:
THE ULTIMATE FACEBOOK
CLIENT-GETTING SWIPE FILE
ENTER YOUR
EMAIL ADDRESS
BELOW FOR
INSTANT
ACCESS
YOUR EMAIL ADDRESS IS SECURE
GRAB YOUR FREE REPORT:
THE ULTIMATE TWITTER
CLIENT-GETTING SWIPE FILE
ENTER YOUR
EMAIL ADDRESS
BELOW FOR
INSTANT
ACCESS
YOUR EMAIL ADDRESS IS SECURE
GRAB YOUR FREE REPORT:
30 DAYS TO
$1K BLUEPRINT
ENTER YOUR
EMAIL ADDRESS
BELOW FOR
INSTANT
ACCESS
YOUR EMAIL ADDRESS IS SECURE
GRAB YOUR FREE REPORT:
FREELANCE WRITING
FEAR SMASHERS
ENTER YOUR
EMAIL ADDRESS
BELOW FOR
INSTANT
ACCESS
YOUR EMAIL ADDRESS IS SECURE
Where should we send your
$1K Blueprint?
FREE 30 Days to
Where should we send your
Fear Smashers
Freelance Writing
FREE Report?
Thank You!
You will receive an email shortly with your Free report. If you do not receive the email, please check your spam. Make sure to whitelist fwr@freelancewritingriches.com and label it as "Not spam" to ensure all of our emails reach your inbox. If you have gmail, you can check your Promotions tab to see if the email is there and then move our emails to your Inbox.
Enjoy!
Maggie
Where should we send your
writing jobs?
on how to land high-paying
FREE Facebook Client-
Getting Swipe File
ATT FREELANCE WRITERS:
GIVE ME 30 DAYS AND I WILL GIVE YOU A FORMULA FOR
EARNING YOUR FIRST $1,000 AS A FREELANCE WRITER
If you haven't yet hit that $1K mark, what is holding you back? Let me help you!
In my FREE Report, I will show you how I broke into this exciting, liberating, well-paid career, without any contacts, experience or confidence and earned my first $1,000.
100% Privacy. I hate spam too!
Inside this FREE report, you're about to discover:
The same technique I used to bank my first $1,000 in less than 30 days, without any formal writing training or experience
21 sites where you can start earning money as a writer, in 72 hours or less
My 7-day "fear-busting" tips that gave me the courage and confidence to double my rates in a single week
And more...
YOU CAN DO THIS.
I BELIEVE IN YOU!
Enter your email below and get your Free 30 Days to $1K Blueprint today andlet's get started!
ATT FREELANCE WRITERS:
STEAL MY SIX-FIGURE CONFIDENCE SECRETS
TO WORRYING LESS AND EARNING MORE
FEAR was my biggest roadblock early on and it crippled me from succeeding.I've been there and I know how to overcome it. Let me help you!
100% Privacy. I hate spam too!
Inside this FREE report, you're about to discover:
5 myths that keep most freelance writers broke, bitter and burned out
How to dive deep into well-paid assignments with dream clients, even if you’re not feeling confident or “good enough”
My 7-day "fear-busting" plan that gave me the courage and confidence to double my rates (and annual income) in just one week
And more...
YOU CAN DO THIS.
FOLLOW MY LEAD!
Enter your email below and get your FREE Freelance Writing Fear Smashers report and let's get you making money!
ATT FREELANCE WRITERS:
LEARN MY SHORTCUTS TO ATTRACTING, FINDING AND
LANDING HIGH-PAYING WRITING CLIENTS & JOBS
The best clients are out there waiting to pay YOU. You just have to know where to find them!
100% Privacy. I hate spam too!
Download this FREE eBook right now and discover:
3 proven emails you can use to land these “dream clients” without cold calling
My 4-part formula for identifying “dream” clients on LinkedIn (watch how I find awesome clients in 1 minute flat!)
3 "secret backdoors” to finding well-paid jobs and awesome clients on Craigslist
And more...
YOU CAN DO THIS.
FOLLOW MY LEAD!
Enter your email below and get your FREE client-winning strategy guide today!
2 done-for-you email reply templates to win more clients with a “knockout” first impression